In How Would You Like To Have Your Company Name

flashed to millions of people during peak-time television? Most operators would dismiss this as a pipe-dream, but many fail to realise that their names are seen by millions of......

Impression

A survey conducted in 1982 concluded that more than 90% of the public said they would notice a truck if it was marked with words or pictures. Almost 75% said that they developed......

Message

Is anyone going to read the entire message and take it in? The Loughborough report advises operators to identify the brand name clearly and place the key words on the vehicles......