IN How would you like to have your company name
4th October 1990, Page 30
4th October 1990
Page 30
Page 30, 4th October 1990
— IN How would you like to have your company name
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flashed to millions of people during peak-time television? Most operators would dismiss this as a pipe-dream, but many fail to realise that their names are seen by millions of people every year — through truck liveries.
It is a mistake for a haulier to underestimate the impact of his livery. The public are not obliged to read the side of lorries, but often something about the vehicle does register. Unfortunately it's not always the good points that they notice — people are not slow to comment if vehicles are dirty, badly maintained or noisy.
At a time when Licensing Authorities report that environmental objections to Operator Licences are soaring, it is a brave operator who claims not to care about offending the public.