Midland Red's new limited-stop services to test traffic
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TOMORROW, Saturday, the Birmingham and A. Midland Motor Omnibus Co. Ltd. is introducing new limited-stop services between Kidderminster, Halesowen and Birmingham and between Birmingham. Halesowen and Hasbury.
The Kidderminster-Birmingham service will be hourly, increasing to half-hourly at peaks, and will take 47 minutes for the run. The second route will be served at peak periods Monday to Friday and half-hourly on Saturdays.
The Birmingham-Kidderminster-Stourport/ Bewdley service is being revised, with journey time cut to 63 minutes.
These three services are attempts by Midland Red to examine (a) the ability of fast inter-town, limited-stop services to retain and expand the longer distance traffic; (b) the possibility of catering better for peak traffic in defined "parcels" to get better vehicle utilization, and to see the effect on timekeeping of reducing stops; and (c) the possibility of creating traffic in rural areas by giving fast services into specific commercial centres linked with inter-urban services.
Each of these services will be operated by oneman vehicles.