Midland Red's new limited-stop services to test traffic
If you've noticed an error in this article please click here to report it so we can fix it.
TOMORROW, Saturday, the Birmingham and A. Midland Motor Omnibus Co. Ltd. is introducing new limited-stop services between Kidderminster, Halesowen and Birmingham and between Birmingham. Halesowen and Hasbury.
The Kidderminster-Birmingham service will be hourly, increasing to half-hourly at peaks, and will take 47 minutes for the run. The second route will be served at peak periods Monday to Friday and half-hourly on Saturdays.
The Birmingham-Kidderminster-Stourport/ Bewdley service is being revised, with journey time cut to 63 minutes.
These three services are attempts by Midland Red to examine (a) the ability of fast inter-town, limited-stop services to retain and expand the longer distance traffic; (b) the possibility of catering better for peak traffic in defined "parcels" to get better vehicle utilization, and to see the effect on timekeeping of reducing stops; and (c) the possibility of creating traffic in rural areas by giving fast services into specific commercial centres linked with inter-urban services.
Each of these services will be operated by oneman vehicles.