Why not put your livery in the limelightl
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GENERAL HAULAGE is not an aasy service to sell and few ,mall or medium-sized fleet operators employ a sales force. The proprietor himself is the sales manager, salesman and sales clerk; and we know of drivers who earn bonuses on Jny new business they introituce. But the best efforts of cl)perator, driver or salesman can o easily be wasted if the vehicle is not attractive and presentable.
A well-kept vehicle with the name of the company artistically Jvritten on it is a business card on wheels, a mobile advertisement which presents an image $f the company. For the past Ihree years we have looked at iome of the best examples of livery in all classes of vehicles, and we know that there are many more excellent outfits tucked away in fleets around Britain.
In Class G of our livery com
petition we give general aulage operators the oppor
unity to show their colours and vin prestige and esteem. As $1ways the rules are simple, the entry cost is small, and the awards can be great. Here is all ou have to do: • Send us details of your entry on the official entry form on this page.
The closing date for entry is January 19.
The competition will be judged in January by a panel consisting entirely of graphic designers. They will comment on all entries and if requested will assist operators to improve their image.
The winners will be announced on March 8 at an award presentation in London when they will receive a distinctive CM silver salver.
Liveries need not be ornate or expensive to win the award.