Book Reviews
Page 32
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Edited by John Durant
urvival class
IANAGING the Survival of mailer Companies, by A. C. azel and A. S. Reid, is ublished by Business ooks, 24 Highbury rescent, London N5 1 RX, at 6.95.
J BUSINESS BOOKS there are any references to manufacTing output. Service industries ce other similar problems. here is a chapter entitled Tell-tale signs that outsiders ok for" in this book. Has the iristmas dance given way to a Jick cocktail party? No calen3r this year?
Perhaps too much can be ade of this sort of thing. Howter, small hauliers reckon to be ir judges of customer viability. Jt a bad business may be run a con merchant. Tell-tale gns can then be stood on their ads. run a proper credit control system . . and don'ts: Don't try to fight bigger competitors on their terms.
The last part of the book deals With nine routes to a quick recovery. Before you spend too much time or money, ask yourself: Do I want to stay with /keep this company? For smart managers and prudent employees need answers as well as small business men.
Bridging plans; cost cutting; raising prices; selling more; increasing capabilities and coverage; utilising existing assets and resources; getting financial help; and merging — each gets a chapter. So does selling out and, lastly, contingencies and last resorts. 'Forecasting,said a chairman in his annual report, "is very hazardous — particularly in relation to the future.'"