Competitors' course
8th June 1979, Page 20
8th June 1979
Page 20
Page 20, 8th June 1979
— Competitors' course
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THE BRITISH Institute of Management has produced two checklists to help managers sell their company's services as I of its Strategy, performance and utilisation of resources c paign. BIM says that selling services is central to the survival of company and tells managers that to sell their companies must be aware of the services of their competitors.