Show your colours, enter our livery competition
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.19-81 CM Livery Competim begins with the light vehicle ass, which is for vehicles up to 5 tons gvw. Entry is now open. The judging panel will be oking for a clean and descrip,e livery which makes best use the available vehicle surface. te content need not be ornate, it it should show that care has ten taken to describe the vner's business and the point contact.
Use of too many colours and a variety of clashing typefaces have been the cause of failure in previous events. Badly placed phone numbers and lettering which is too small to be easily legible have also been criticised.
A vehicle should be a moving advertisement. It should put across the image of the company to the public and potential customers. Ideally, it should be environmentally acceptable too.
In three words livery should be simple, sincere and clean. It need not cost the earth. Neither does it cost much to enter our competition — in time or cash.
The entry fee is £10 which should be sent with the entry form and four 35mm transparencies to The Art Editor, Commercial Motor, Room 304C, Quadrant House, The Quadrant, Sutton, Surrey SM2 SAS. Entries close on August 19, 1981.
The award, which will be presented at a suitable venue on October 2, is an engraved silver salver which the winner retains for all time. Entrants who are commended by the judges will receive a diploma from CM. The 35mm transparencies should show a view of the front, rear and both sides of the vehicle. We suggest they should be produced by a professional photographer.
We cannot enter into correspondence on the judges' decision, which must be accepted as final.