Trying hard
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Seddon Atkinson at least agree with me. The latest issue of their tabloid, Truckman, asks: "Why should anyone pay £27,000 and have to complain that trim is loose, there isn't a driver's handbook or something is out of correct adjustment?"
Since the company introduced their "quality and image" campaign last July, claims under an extended warranty (unlimited mileage in 12 months) have fallen by a tenth. Vehicles are now selected at random on the production line and thoroughly examined by a "quality-audit team," roadtested and then checked again. Points are awarded for faults and a welcome downward trend is reported.
But as Truckman modestly concludes: "When Seddon Atkinson is synonymous with I top quality and trouble-free run, ning, the operator will be getting what he deserves and we'll be making more money. There's a way to go yet."