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THE EATON Corporation is to break with its traditional marketing

6th July 1979, Page 21
6th July 1979
Page 21
Page 21, 6th July 1979 — THE EATON Corporation is to break with its traditional marketing
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techniques in Europe and take a more positive line to the end user. "Eaton believe that operators are not made aware of the driveline options which are available and can be specified as original equipment," said a spokesman for the company this week.

Eaton's new marketing philosophy is to discuss vehicle use with individual operators and match the driveline to operating conditions. Eaton will continue to market through the OE market but hopes to influence operators in selecting options.

R. W. Sinko, the corporation's director of marketing for truck components in Europe, said that chassis manufacturers who produce their own drivelines had involved themselves in unnecessary expense without being able to give the operator what their particular job demanded.

"Drivelines should certainly be matched to power units," he said, "but they should also be matched to operators."