• A rose by any other name could smell as
4th October 1990, Page 26
4th October 1990
Page 26
Page 26, 4th October 1990
— • A rose by any other name could smell as
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sweet, says the poet — but then he did not have to fork out £80,000 over a 10-month period and quiz customer panels throughout Europe to come up with one ancient Greek word — Omega.
Such has been the experience of Securicor Express to arrive at its new name, Omega.
Apparently 400 names were long-listed — of which 380 were quickly discarded either because they were already in use or they meant something rude in another language.
The final eight included two