IFT aftersales merger
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• Iveco Ford Truck is merging its dealers' parts and service operations under a new "aftersales" banner, and is also encouraging distributors to appoint parts/service managers with training for all employees in both fields.
Gerry Brown, who was appointed as Iveco Ford's aftersales director three months ago, also plans to introduce "menu pricing" — fixed prices for specific maintenance jobs — at every dealership, and wants dealers to offer servicing at customers' premises.
Already 16 of IFT's 111 truck and coach franchisees have integrated their parts and service, says Brown, who formerly ran Iveco's Scandinavian subsidiary. He says that [FT is the first UK manufacturer to merge the two areas, which the industry has traditionally kept apart with "concrete walls" for accounting reasons. But he stresses that dealers will not be forced to combine the two. Brown is also to extend the cut-off time when customers can phone for a part to be delivered the next day from 18:00hrs to 20:00hrs.