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Management matters continued • - dons, but one has been reproduced at Figure 1 for your information.
Page 88
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The production of job descriptions is at first hard work, but they will encourage a much more dynamic approach to, and involvement of persons in, the management of the company.
To achieve full value, a review of performance is essential—the appraisal. This will be based on the agreed performance standards in the job description. Generally, not all targets will be met—but the appraisal will enable the identification of why they were not met. This appraisal must be carried out by the immediate superior and the manager himself—a frank discussion of the results.
It may then be necessary to up-date the job description with: (1) New objectives.
(2) Amended performance standards.
(3) Re-allocation of items listed under "Personal Activities".
The appraisal will also assist in identifying the training needs of the manager concerned.
This then is objective management, embodying a detailed approach to company objectives and the preparation, and up-dating, of an accurately stated, agreed objective description of every manager's job within the organization. In a competitive business world, any company must utilize its resources to the best possible advantage. This utilization will depend upon decisions made by people—hence the organization of human resources must always have first priority.
To utilize people in the most effective manner each must know what he is supposed to do. They must be in no doubt if we are to eliminate confusion, duplication and frustration.
All their efforts must be directed towards a common goal—the overall company objectives.
The setting of objectives for individual managers is an ideal way to achieve this. It is a major step forward in business operation. The setting and constant up-dating of both objectives and performance standards calls for patience, perseverance, mutual cooperation and trust. We have proved in over 100 companies that it can be achieved. We are sure you will find it a rewarding, and enlightening difference in approach to your business management.
Next week, our last article will summarize the series of the past eight weeks.