Isy come, easy go, ith endorsements
Page 17
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10 CAN blame celebrities for :epting large sums for iertising goods and services which they know little or thing if the promotors are pid enough to pay and the Pk are gullible enough to be luenced by such worthless lorsements? No money ever ne more easily.
lut it may go equally easily. -nes Tye, director-general of British Safety Council, has rned those who lend their rnes to advertisements: nder the impending EEC ectives on product liability d similar American lislation, they are personally rt-liable with the inufacturers for any accidents injuries arising from the fects or hazards of the
aducts they are promoting." -le goes further: "Claims for mages on celebrities can be 3de when products simply ntravene the Trades iscriptions or Consumer Ifety Acts. On either count, are is money to be made by stomers suing endorsing lebrities of the guilty
oducts."
Jimmy Savile may even live to gret his efforts to take the lot" out of the dotage of the )in.