Isy Come, Easy Go, Ith Endorsements

10 CAN blame celebrities for :epting large sums for iertising goods and services which they know little or thing if the promotors are pid enough to pay and the Pk are gullible......

Ounty Musicians Ive Mem A Left

DIVIMERCIAL vehicle anufacturers and road ansport operators prefer anerally to hitch their wagons A so much to individual stars to sporting or cultural events, ten for charity.......

Iveco Is A Good Sport

IVECO sunk money in World Cup sponsorship, hoping to gain the attention of at least some of the 6,640m people in 137 countries who were expected to watch the 52 individual......

2,800 Miles By Coach For £53

VOLVO now figures in the Guinness Book of Records. Two air-conditioned B58 40-seaters are operating twice a week on the world's longest coach route. It is from Perth to Sydney,......

Crafty Beginning For The Smmt

WHO WOULD have thought that stealth would be needed to form an organisation as overt and respectable as the Society of Motor Manufacturers and Traders? Frederick Simms seemed to......