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Credit card scheme

23rd January 1970
Page 40
Page 40, 23rd January 1970 — Credit card scheme
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Which of the following most accurately describes the problem?

In the CM January 2 article on breakdown vehicles, Mr. Paul Houston. managing director of Criton Engineering Co. Ltd., expresses his disenchantment with past difficulties of obtaining payment for the recovery of brokendown heavy vehicles and subsequent repair work.

Only three months ago. Ford introduced a new credit card scheme—called the "Fordcare System"—which overcomes precisely the problem of which Mr. Houston complains.

The scheme, which is operated by more than 120 Ford dealers all over the country, gives truck operators easy and unlimited credit facilities for vehicle repairs away from home. All types and makes of commercial vehicles are covered, from 5cwt. payload vans upwards to heavy articulated trucks.

Fordcare embraces a number of supplementary benefits and carries a £3 to 15 annual charge, depending on the number of credit cards required.

The details and application forms which are available from any Ford truck specialist dealer will very effectively remove the suspicion that clouds the good intentions of so many--albeit little-known--companies. C. J. O'SULLIVAN, Manager, Truck Merchandising, Ford Motor Co. Ltd. Brentwood.


People: Paul Houston

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