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IA breaks records

22nd March 1980, Page 25
22nd March 1980
Page 25
Page 25, 22nd March 1980 — IA breaks records
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EDDON ATKINSON has recorded the best profit performance [any International Harvester lorry plant.

Seddon Atkinson's turnover )r the financial year which nded on October 31, 1979, Imped from £.78.79m to a ?.cord £89.36m. Profitability lso improved, with Seddon tkinson taking top position rithin the International Truck roup for return on investlent.

Registration of new Seddon .tkinson vehicles also ?.ached a peak with 802 more ehicles registered than in the revious record year of 1978. he company's market share rose from 11.7 to 12.5 per cent.

Managing director Barney White said that giving the operator the best in vehicle design, production and aftersales service is still the prime Seddon Atkinson objective.

"My first aim was a quality drive, which is paying off with reduced warranty costs and more confidence from operators. But the programme is by no means complete and will be stepped up in all areas of Seddon Atkinson activity," he said.

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People: Barney White

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