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B.M.C. Boost Export Drive

20th January 1961
Page 34
Page 34, 20th January 1961 — B.M.C. Boost Export Drive
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Which of the following most accurately describes the problem?

iN a drive to increase exports, the I British Motor Corporation is to expand its foreign sales and service staff "swiftly and substantially." A call for recruits has been made in the works newspaper for car, commercial vehicle and tractor sales representatives, and for service engineers and spare parts sales representatives.

Mr. J. F. Bramley, 11.M.C.'s director of export sales, said that developments in world markets, including the Common Market and the Eurqpean Free Trade Area, and the growing intensity of world competition had made it necessary to strengthen their sales and service force in the field—at present numbering about 80.

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People: J. F. Bramley