MIDLANDS OPERATOR SELLS TOURS BY FILM
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AKEEN cinematographer, Mr. F. G. Eaton, of Small Heath, Birmingham, uses his films to awaken the interest of the public in the travel facilities he offers with his four coaches, which include two A.E.C. Regals.
No better means exist for interesting prospective pleasure parties in an Eatonways tour than by showing the organizers, in vivid and visual form, the high lights of those that have already taken place, and this young Midlands operator counts his films as one of his most valuable means for propaganda. He began with a 14-seater, followed this with a 20-seater and, in turn, with a 32-seater. The first vehicles he drove and maintained himself. His first A.E.C. was acquired in 1938, and the excellent service given by this machine prompted him to purchase another of the same type this year.
The first operator to introduce radioequipped and air-conditioned coaches into the Birmingham area, Mr. Eaton runs 'what is believed to be the only long-distance service in that district now remaining in the hands of an independent operator.