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Made-to-measure on the unit construction principle.
Page 93
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Economic benefits for the operator.
Obviously, it is more efficient to manufacture trucks on a large scale than in small numbers. Mercedes-Benz are the largest manufacturers of heavy truck in the world and are, therefore, able to deploy great resources towards further improvements in quality and in better equipment. Benefits for the operator.
On the other hand, the wide variety ofoperator requirements creates the need for a wide range of trucks, each one matched to its use. The Mercedes-Benz range is Wide enough to offer to each market vehicles ideally-suited to local requirements. A Mercedes-Benz truck which suits the task it has to perform is, therefore, also a benefit for the operator.
This combination of large-scale production and a wide range of models is possible only by the unit construction principle. Every truck is derived from one basic model.
Made-to-measure trucks produced to this unit construction principle results in a high standard of quality. A wide selection of models from a small range of components.
Mercedes-Benz. Top quality products at reasonable prices.
At home everywhere in Europe.
This photograph was taken from a satellite, on June 1978. It shows where your trucks operate, in Europe, where Mercedes trucks are thicker on the ground than any other make, MercedesBenz have the biggest network of service points in Europe as well, 2,453 to them.
But it's not just quality of product that makes Mercedes-Benz the champions of Europe. The quality of service in Europe, in experience, equipment, parts availability and training are also unequalled. Year after year, thousands of skilled engineers are trained and brought up-todate, by the most modern methods. They are as familiar with the newest models as with the older ones.
Incidentally, if you would like a copy of the satellite photograph, just send oft the coupon.
A Driver is as good as his Ruck.
No one knows this better than you.
The overall economy of a vehicle is determined largely by the way is is driven. Minimisation of driver-stress is one of the main objectives in.the design of the cab, and the research resources of Mercedes-Benz are utilised to the fullest extent.
The result, cabs that drivers acknowledge to be the best, and that are praised by experts.
Anatomically-correct seats that can be adjusted to suit the driver, good visibility, ergonomically-designed operating controls, nondazzle instrument panel, draught-free ventilation, efficient heating, sound and heat insulation and an accurately co-ordinated suspension system. This is how Mercedes-Benz reduce driver-stress and make sure that he is comfortable and alert on long journeys.
Quality through and through.
From the drawing board to final assembly, quality all the way. Mercedes-Benz designers set the requirements for strength, durability, reliability and economy. Once estabilished, these standards are applied to every part, every component, by testers and by skilled workers in the assembly plant. This is the way the only way by which top quality can be achieved and guaranteed.
We produce most of the parts that go into our trucks ourselves, and most of the major components. And the same standards are applied equally to parts bought in from suppliers, they are subjected to the same stringent checks.
That is why the components in the powertrain of a Mercedes truck are all perfectly matched. Their tough, totally integrated unit has been proven, not only on test rigs, but also in rough road and endurance trials. The result is a truck which offers two essential benefits, very good performance and a high degree of economy.
Do you know where Worth is?
Worth is a small town in the Rhindard, near Karlsruhe. There, you will find the most modern truck assembly plant in Europe, where every day, several hundred Mercedes-Benz trucks leave the half mile long assembly lines.
Using the most modern computerised production methods, 8,850 skilled people assembled more than 95,000 trucks during 1977. The vehicles, ranged between 6 and 40 tonnes in almost 400 variations of the numerous basic models.
Truck cabs too, are built here, and from the main store 166,000 Mercedes-Benz parts are despatched world wide, by land, sea and air.
The Wrirth factory is one of eight Daimler-Benz commercial vehicle plants in the Federal Republic of Germany. In these factories, during last year, a total of 50,000 employees manufactured more than 187,000 commercial vehicles of all types, including 48,000 trucks over 16 tons.
If you have not seen the Worth factory, you are cordially invited to visit us the next time you are in Germany.
Post this coupon today, and receive:
1. The "Mercedes-Express" a brochure giving specialised information for everyone interested in long-distance transport, 2. The Mercedes-Benz Europe Poster an exclusive photograph taken by the METEOSAT satellite.
3. A Middle East Road Map of special interest to people in long-distance goods transport.