It's "caed mile Mine" to Austin in Dublin's fair city
Page 49
If you've noticed an error in this article please click here to report it so we can fix it.
varpoN they raise their glasses in W Ireland's select bars, like as not it'll be a Phoenix ale they're drinking. And the ale will have come by Austin. Phoenix was a new drink in 1956. In 1958 it won first prize against all corners at the Brussels World Fair. Last year 15,000,000 pints were downed in Eire alone and exports to America rose by 200%.
Phoenix is brewed at Waterford by an Associate Company of Arthur Gumnest, Son Son at Co. (Dublin) Ltd. Austins carry it in huge transportable tanks the hundred miles to the distributing centre, Cherry's Brewery, Dublin. Here it is bottled or easked and taken all over Ireland byAustins. There are all-day local deliveries too, to Dublin's 700-odd bars.
Concentrated effort
The 12 Austins in the Phoenix fleet include 3, 5 and 7 tanners. Of them Mr. D. B. Keogh, Manager, says, "75 per cent of the lorries' effort is concentrated into June, July and August. We need vehicles that will keep going, because we really do flog them then. In the summer they clock up averages of 1,000 miles a week. Our 7 tanner has covered 180,000 miles since May '55 and many of our Austins have done over 100,000 miles without any major repair at all."