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Why Rootes recommend only Shell motor oil for the new Commer range - D OOTES introduce a new range of Cornmer

15th February 1963
Page 67
Page 67, 15th February 1963 — Why Rootes recommend only Shell motor oil for the new Commer range - D OOTES introduce a new range of Cornmer
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and Karrier vehicles—and once again they specifically recommend a Shell X-100 or Shell Rotella oil, depending on whether it is a petrol or diesel engine. Why do Rootes always recommend Shell oil (and only Shell) for their cars and commercial vehicles ?

Why Rootes are sure of Shell

Efficient modern engines need efficient modern oils. Car designers and oilmen have to work almost on each other's benches to solve the problems of lubricating fast-moving surfaces, and to ensure that the right oils are available for the motorist. Rootes and Shell work very closely together. And it is natural for Rootes to recommend a Shell oil when its performance has been one of the factors in the design of an engine.

Why you can be sure of Shell

A modern motor oil is a complicated piece of chemical engineering. It takes specialised technicians, expensive equipment, and years of experience to make it.

That is why Shell are so good at motor oils. They are big enough to afford the research and development (after ail, they do make Europe's largest-selling motor oil). And they put half a century of oil experience behind it. You, like Rootes, can be sure of Shell oil.

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