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Don Critchley

13th September 1974
Page 151
Page 151, 13th September 1974 — Don Critchley
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Which of the following most accurately describes the problem?

While Don Critchley, the recently appointed general manager of British Vita subsidiary Blue Dart Transport, has spent most of his working life "bouncing" about the rubber industry, he is no newcomer to transport. In 1958 he Was responsible for the ownaccount operation of a 60-vehicle fleet with Vitafoarn — the company which eventually became British Vita.

"I am only just beginning to get my hooks back into transport," he told me. However, it soon became evident that this will not take him long.

One of his main concerns is the low .ate being offered by some hauliers. 'They have not kept pace with nflation and now seem to be scared to ncrease their charges."

Asked if he had been given a workng brief when he took up the position, )on replied: "My brief is to make )rofit; to ensure that this is a profitable )rganization." And, it would appear, le is already involved in several mlicies aimed at achieving this.

At present, for example, about 40 )er cent of the work being carried out )y Blue Dart is own-account and the ither 60 per cent external haulage. lecause most of the 331 vehicles and 143 trailers owned by the company are lesigned for hire bulk/low weight )perations, Blue Dart's next move, ays Don, will be towards the heavier ind of the haulage market.

' Don claims that the company's leadquarters at Stakehill, nr Manhester, and its maintenance and

epair facilities, are among the most nodern in Britain. "And soon," says )on, "other hauliers will be able to enef it from these facilities too as Blue )art is shortly to introduce a rescue nd repair service."

T. O'T