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Heading them off at the pass

12th August 1993, Page 20
12th August 1993
Page 20
Page 20, 12th August 1993 — Heading them off at the pass
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remier Hazard Systems of Leeds has clearly had second thoughts about whether a news release sent to CMwas snappy enough. The company writes: "We trust you recieved our letter of 27 July and press release entitled Premier I Lizard wins contract for new AA lightbar'. May we ask that if you reproduce this article, you head it as follows: The 4th Emergency Service Chooses Premier Hazard'. We feel this heading will be of greater appeal to potential readers." Mnimm... tricky CM's headline-writing committee is still scratching their heads over this one—but don't worry we'll get back to you.