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Time to pamper drivers

9th September 2004
Page 70
Page 70, 9th September 2004 — Time to pamper drivers
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Which of the following most accurately describes the problem?

"IT'S NOT ONLY big engines and big cabs that used tractorunit buyers are after," says Steve Smith of Widnes independent dealer Smith Brothers."Driven by the requirements of their drivers, increasing numbers of them want all the extras too. They're certainly after air conditioning and cruise control," he reports. "You can have a lovely,clean,genuine tractor on display at the right price, but if it hasn't got air-con some potential buyers will walk straight past it.

"That's not to say you will necessarily get more money for a unit which does have air-con.What is likely is that you'll sell it more quicldy than one that hasn't got it."

TVs,DVD and CD players are in demand too, he says, as are more practical extras such as retarders. Stuart Wolstenholrne, used truck sales manager at the Scania dealership West Pennine based in Middleton, Manchester echoes that view: 'A Scania V8 with a Topline cab may stick for a while if it doesn't have one."

"A lot of customers are asking for spotlights and nudge bars as well," says a north of England Renault dealer.

And Keith Whitaker, responsible for used truck sales at Renault Trucks South's Southampton depot,says:"In this context, what we're often seeing is a ownerdriver who wants to expand buying a nice, well equipped, used truck, giving it to the driver he's taking on, and continuing to drive his old truck himself.

"The employed driver gets the better of the two vehicles, because his employer desperately wants to hang on to him."


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