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Super soaraway summer!
Page 67
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— Renault finds record number of new home RenaultTrucks has enjoyed a bumper summer with an 11% increase in sales used Vehicles in the third quarter. The company sold 330 units from July-September, pushing 2003 sales pa the 900 mark. Bruce Allison,director of used vehicles,says this year's figures are L 8% as the company heads towards its target of 1,900 units.
Sales of the Premium tractor have remained steady, accounting for two-thirds , the total, but the increase is due to the popularity of the Midlum, which is being Sc in volume for the first time.
What's more, Renault products are more than holding their own for retail price against Cap's average figures. "We have improved the image of the brand and tha paying off," says Allison.
The restructuring programme that was launched last year has allowed Renaull Trucks to control its incoming stock better, and as a result the Premium rigid is enjoying healthy supply and demand on the used market.
To encourage more trade before the end of the year buyers of Premium tract on a V-plate (1999) to Y-plate (2001) will have the choice of £500 to spend on th vehicle in the first year of ownership and an extra six months mechanical break down insurance, or 1.9% flat rate finance.