VIITED ADVERTISING YIELDS RESULTS R. W. H. SMITH, general manager
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of Birmingham Transport Departt, told the Institute of Transport in aingham, on Tuesday, that the trtment had been criticized for not g every available space on vehicles the display of advertisements. By icting the number of spaces, how, their value was enhanced and the ract into which the department had red would ensure that the maximum nue was obtained. In the current the receipts would be at least )00.
Ivertising positions had been limited he exterior of buses to the upper panels and the upper and lower panels. Inside, advertisements were carried only on the front bulkheads of both saloons.
Earlier in his paper, "The Work of Birmingham City Transport," Mr. Smith said that the larger engines of some of the later buses were completely overhauled after 150,000 miles. The smaller engines of the older buses were overhauled at 100,000 miles.