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OWN-ACCOUNT NOT THIRD-PARTY WORK With a 15-strong truck fleet, a
Page 56
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large army of drivers and established warehousing facilities, Suma would be well placed to enter the hire-or-reward fray if it wished. An impressive 99.5% of consignments reach customers when they expect them —the best record in the natural foods delivery sector, the firm says.
Suma has made its mark in wholesaling and distribution, not solely transport. Zac Smith argues that third-party work could ieopardise its core business. I think it would compromise our own deliveries. We're very heavy on customer service," he says, "although we'd look at backloading. We're always looking at new areas of profitability."
Suma has the luxury of dispatching goods from its own warehouse with no other parties to get in the way. It's a different situation when you pick up from a multitude of customers. -Then, you are constrained by others," Steve Hook remarks.