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Full of beans
Page 36
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When you have a big new truck to put over to the national press as well as to transport journalists you have to deploy some pretty shrewd arguments to deflect the almost inevitable juggernautery and sell the advantages of size. The man who planned the press presentation for the new Ford Transcontinental brought the thing right down to basics—or should I say beans.
It was pointed out that if one was talking of baked beans for the supermarket, one 38-tonner could carry 58,240 14oz cans. Our technical staff have made the assumption that there are 485 beans to the can (well, give or take a bean or two) so that your Transcontinental and its trailer are bringing no fewer than 28,250,000 tiny pellets of tomato-coated nourishment to devoted devourers; and you know what beanz meanzI Whether or not this beans-permile statistic impressed the press, I'm sure that some of the associated figures did. For example, that over a given route of around 200 miles a single 38tonner could deliver 26 tons of freight using 30 gallons and four man-hours, while the same load in 1-ton vans would require 26 vehicles, use 260 gallons and 104 man-hours; and in Escortsize vans the requirement would be 78 vehicles, 520 gallons of fuel and 312 man-hours.
Environmentally and economically that's a pretty good argument for the big vehicle.