Thirst for knowledge
9th March 1979, Page 43
9th March 1979
Page 43
Page 43, 9th March 1979
— Thirst for knowledge
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Will educational leaflets replace tyre makers' calendars as status symbols among transport operators? The thought may not be so outrageous, because operators have been queuing up for bulk deliveries of the first of a series of Dunlop Usercare leaflets.
It has had to be reprinted to meet a demand for 20,000 copies. The reason is that it deals with a particularly confusing subject — tyres and the law.
David Casdagli, marketing planning manager for truck tyres, says that although the company knew the law on tyres was misunderstood, it had not appreciated the full extent of the thirst for knowledge. The leaflet is also useful for sticking over a saucy calendar when a visitor calls.