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Message without words
Page 93
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The six most widely recognized pictorial handling instructions for non-dangerous goods recommended in BS 2770: Part 1:1969 are now included in the Lawco range of International Despatch Stamps and Stencils.
Intended to break language barriers and help safeguard goods in transit, the six symbols were drawn up by the International Organization for Standardization. The aim was to create symbols whose meaning was so obvious as to make written instructions unnecessary. Although words are still comrrIonly used, they are normally useless outside the country of origin where those handling the goods speak a different language—or do not read.
The messages conveyed by the symbols are: fragile handle with care; use no hooks; this way up; keep away from 'heat: keep dry; and sling here, and are printable on any surface.
In the Lawco range, the symbols are 6in. high and from .4 to 4in. wide. By the use of
stamps and stencils, the symbols can be printed onto fibreboard and tri-wall containers, wooden cases (rough or smooth), Hessian sacks and all other export consignments.
Made from elastic rubber overlaid on foam, Despatch Stamps are mounted on a polished wood cradle-grip handle which ensures oven pressure during application.
Marketed by: Coding and Marketing Division, Lawtons of Liverpool Ltd, 60 Vauxhall Road, Liverpool.