Experts fear lap attack in 1993
9th January 1992, Page 8
9th January 1992
Page 8
Page 8, 9th January 1992
— Experts fear lap attack in 1993
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• Japanese truck builders will hit Europe with a vengeance after 1992, when pan-European Type Approval is achieved, warns a new report.
Nissan Diesel and Isuzu are likely to spearhead the Japanese attack, but other manufacturers will soon follow, says the Cardiff Business School study. They will initially concentrate on the lightto-medium truck market, where they already have competitive products.