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Sir W. Rootes Expects Keener Competition

9th December 1955
Page 49
Page 49, 9th December 1955 — Sir W. Rootes Expects Keener Competition
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Which of the following most accurately describes the problem?

rOMPETITION in the motor industry It-, was likely to increase and costs must be kept down to check inflation, said Sir William Ratites, chairman of the Rootcs Group, at the annual general meeting of Rootes Motors. Ltd., last week.

There was evidence throughout the industry that margins of profit per unit had been lowered to maintain a high rate of production. Sir William hoped that both workers and management realized the need for keeping expenses low.

"We must all co-operate in order to obtain greater output within our fac tories, and achieve a higher state of mechanization than ever before," he said.

The future of the British motor industry could have a great influence on the country's economic stability. The industry contributed 16.8 per cent. of the exports of all manufactured goods. Bad roads were responsible for "a considerable part of our increased costs." It was high time, said Sir William, that "our pathway to success was made a little less tortuous."