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Where there's mud

9th August 1990, Page 13
9th August 1990
Page 13
Page 13, 9th August 1990 — Where there's mud
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Which of the following most accurately describes the problem?

MA company which aims to sell advertising space on truck mudflaps, which it will pay hauliers to fit, now has 350 vehicles on its books (CM 28 June).

Spray Ad intends to get clients ranging from the Automobile Association to CocaCola to advertise on the flaps, by telling prospective advertisers the routes the trucks will take.

Once it gets advertisers, it will give hauliers the deflectors and pay them ,E25 a vehicle a year. In return, operators must undertake to keep their trucks clean. Contact (0527) 584815 for details.