N Yorks fight slump
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JEST Yorkshire Passenger Transport Executive, fighting jainst falling passenger levels, rising costs and service xtbacks, has launched a major publicity campaign in a bold tempt to win back passengers.
The campaign, which is the TE's largest-ever promotion, is ?.ing staged over an 11-week .riod throughout 24 areas entified by the PTE as "having ie potential for more cusmers''.
Each area will be the target of local campaign. Information icks giving details of all availservices and a series of
,mpetitions will be held, based the contents of the packs.
An "I'm a Metro user' sticker will be included in the promotion, and promotion girls will select random households displaying stickers and give immediate Day Rover family tickets if competition questions are answered correctly.
The PTE also has a "showbusexhibition which will visit the areas involved in the campaign and will include an audio-visual display.
In the opinion of WYPTE marketing services manager Doug Henderson: "The campaign should certainly demonstrate to the PTE's critics that we are not sitting idly by as the 'national decline in the use of public transport continues.