Motor Trader plan to boost tyre trade • Motor Trader
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is launching a new monthly "journal within a journal" dealing with 'the tyre industry. Entitled, Tyre Trader, it will be bound into the centre of the second Motor Trader issue of each month, starting with the May 12 issue. In addition, the new supplement will appear in a condensed form of one, two or perhaps three pages in one intervening weekly issue of Motor Trader to give up-to-date news coverage.
Editorial content will include news items, technical articles, new product reviews, research reports, details of sales and promotion schemes and the backgrounds of personalities and developments in the tyre, remould and allied industries.
The aim of Tyre Trader is to provide the tyre industry with regular, authoritative coverage of its trade in a publication directly linked to, and backed by, the prestige of Motor Trader. Editorial and advertisement staff will be the same: Bryan Cambray, editor, and Norman Thorn, advertisement manager.
Further details can be obtained from Norman Thorn, Motor Trader, Dorset Rouse, Stamford Street, London SEI.