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What This Journal Means to • the Industry T HIS issue of

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8th November 1935

Page 116

Page 116, 8th November 1935 — What This Journal Means to • the Industry T HIS issue of

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The Commercial Motor, with its greatly increased circulation, will no doubt come into the hands. of many buyers and potential buyers who have not hitherto been regular readers, and we would impress upon them the importance of obtaining the journal weekly. In the business of road transport changes occur so rafiidly that, without a close study of the pages of this journal, it is impossible for the average operator to learn of new regulations, possible changes in taxation, factors which influence operating costs, the production of new vehicles and the thousand and one other matters which it is Vital to his interest to know.

The Commercial Motor is recognized as an essential part of the industry of road transport. It assists the operator by drawing attention to his requirements, and the manufacturer by indicating what is necessary to meet them. It is the most powerful protagonist of road transport against other interests which are doing their utmost to restrict the employment of commercial vehicles. It treats analytically and constructively with the particular problems of the user, assists him in estimating his costs, and deals annually with many thousands of inquiries of a legal, technical and general nature. By its consistent efforts over a number of years it has already been instrumental in bringing into being a large measure of unity amongst hauliers' and ancillary users, and is continuing this 'campaign for the co-operation which is so imperative. It comments fearlessly and impartially upon propos,als likely to harm operators and upon all cases of injustice, and prides itself upon its acknowledged position amongst its readers as a guide, philosopher and friend. A striking example of its early recognition of the potentialities of new developments was its advocacy of the high-speed oil engine for road transport. For years, in this connection, the journal ploughed a lonely furrow, and on several occasions was urgently requested to cease its campaign by some makers whose output is now greatly dependent upon the oiler's remarkable success. The industry still has many difficulties to be overcome and problems to be solved. This journal can do much to assist in these directions, and the greater the number of hands into which it passes, the more valuable will be the results of its efforts.