To Show or Not to Show ?
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‘20ME months ago there was some doubt as to whether the Society of Motor Manufacturers and Traders would approve the holding this year of a Commercial Motor Show, but an affirmative decision was eventually taken.
Further cuts in steel and what was at that time only a probability—a reduction in the number of vehicles to be supplied for the home marketprontimd a recent suggestion that the matter .1tould be reopened. This was considered by the -appropriate committee of the S.M.M.T., but the original decision was allowed to stand.
We fully realize the difficulties which face the industry in staging a comprehensive exhibition of this nature. Every manufacturer, whether of chassis, components or accessories, and coachbuilder, likes to be able to show something new. At a time like this, however, such a procedure may not only be difficult but unadvisable. New models tend to make potential buyers dissatisfied with those on offer, yet it may not be possible to meet any considerable demands for new products. On the other hand. the'Commercial Motor Show attracts a great many visitors from abroad and, at the moment, it is essential that our products should make a strong appeal to them. For this reason we consider that the confirmation of the original decision was wise.
It was not made because of any difficulty in connection with the Show venue or catering, for whereas formerly some penalties might have been involved, there is now such a demand for accommodation of this nature that, given adequate warning, there is little doubt that other arrangements could have been made.
There can be no doubt that the Commercial Motor Show is one of the most interesting and instructive to be staged in this country. It may not have the strong appeal to the general public as do others, but the exhibits are some of our finest examples of British engineering. In addition the industry makes a remarkable contribution to our export trade, which must not only be maintained but increased.