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Why not put your livery in the limelight?
Page 83
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NERAL HAULAGE is not an y service to sell and few all or medium-sized fleet arators employ a sales force. e proprietor himself is the es manager, salesman and es clerk; and we know of vers who earn bonuses on y new business they introce. But the best efforts of erator, driver or salesman can easily be wasted if the vehicle not attractive and presentIe.
A well-kept vehicle with the me of the company artistically itten on it is a business card wheels, a mobile advertiseant which presents an image the company. For the past ree years we have looked at me of the best examples of .ery in all classes of vehicles, id we know that there are any more excellent outfits cked away in fleets around
In Class G of our livery cornatition we give generalKilage operators the oppornity to show their colours and in prestige and esteem. As ways the rules are simple, the itry cost is small, and the wards can be great. Here is all RI have to do: • Send us details of your entry on the official entry form on this page.
The closing date for entry is January 19.
The competition will be judged in January by a panel consisting entirely of graphic designers. They will comment on all entries and if requested will assist operators to improve their image.
The winners will be announced on March 8 at an award presentation in London when they will receive a distinctive CM silver salver.
Liveries need not be ornate or expensive to win the award.