COMMERCIAL MOTORS
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Ever heard of car wrapping? You soon wit, because you can guarantee if it happens "over there" it is only a matter of time before it happens over here. In California, two new companies, Autowraps.com and FreeCar Media, are paying drivers to have their cars wrapped in high-quality adhesive backed vinyl, emblazoned with advertising slogans and logos. This material is guaranteed not to damage the ear's original paintwork when it is removed.
Drivers will be paid up to $400 a month, but they must have their vehicles available for monthly inspection. Autowraps.com insists that the vehicle is cleaned regularly and FreeCar Media installs electronic tracking devices so it can keep tabs on where its drivers are goint. The way it works is that the companies act as agents, matching drivers with products. Bottled water, for instance, would be advertised by some fit young thing, whereas theme parks would be endorsed by families.
These companies are expanding internationally and FreeCar Media has already signed up drivers in London. Hmm, I wonder who they would match The Hawk and his trusty Reliant Robin with A vintage Champagne perhaps? (More like Sanatogen tonic wine I think—Ed.)