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Scam revamps sales operation

7th November 1991
Page 8
Page 8, 7th November 1991 — Scam revamps sales operation
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Which of the following most accurately describes the problem?

• Scania has made director of marketing David Michell redundant and split its sales and marketing operations.

Charles Rabbidge will head sales; sales administration manager James McVey will take charge of marketing.

Scania has taken over Westrucks, its Bristol and Exeterbased distributor. Westrucks will now be run by Paul Brunning, the former boss of Foden dealer Forden Commercials which crashed this year.


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