Surprise! There’s a 10ft chicken on your trailer
7th June 2012, Page 7
7th June 2012
Page 7
Page 7, 7th June 2012
— Surprise! There’s a 10ft chicken on your trailer
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THE LAKES FREE Range Egg Company’s new livery, carrying the slogan ‘Laid With Love’, was kept secret from the firm’s drivers to ensure maximum shock value.
As well as taking delivery of four Volvo FLs, the new livery was kept secret from the drivers to ensure the 10ft-high chickens on the sides of the trailers made an impact. The Stainton, Cumbria-based firm delivers eggs to Morrison’s and Booths supermarkets.
Ian Collingwood, transport manager at The Lakes, says: “We wanted to surprise our drivers and once they got over the shock, they were pleased to have something so unique. The lorries stay with the driver and we vary their routes on a monthly basis, that way they get to meet more of our producers and our customers’ stores.”