LONDON 2012
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Hugo Basham, transport strategy and policy director, DHL
How has DHL communicated the effect of the Games to its customers?
“Since the Games were announced in 2005, DHL has been working to raise the visibility of the likely effect of the Olympics. We have been assessing our operations and implementing delivery partnerships with organisations such as JogPost, a jogging delivery service, to keep London moving.
“We’ve also maintained close contact with our customers on a site-by-site basis to ensure their logistics operations are fully prepared and ready to make the most of the opportunities presented to them over the summer.
“We’ve been closely engaged with stakeholders such as Transport for London (TfL), with key DHL personnel forming part of their advisory and strategy committees to ensure that DHL is not only aware of developments, but actively contributing to discussions around preparation and planning for the Games.
“Working with customers on an individual basis, each operational site team has researched the potential effect of the Games on its operations, and individual teams have briefed each customer on tailored contingency plans.
“Early awareness has been a crucial part of our planning process. From 2011, we hosted a series of customer briefings and round tables in conjunction with TfL, detailing the traffic management and security measures to be enforced during summer 2012. We complemented these events with a series of comprehensive guides condensing the plethora of Olympics information.
“As the Games near, our customer engagement strategy has shifted to keeping our customers fully up-to-date on any new developments. Having implemented a London-wide control tower, during the Games we will monitor traffic information and feedback to our drivers and customers in real time to mitigate disruption. Along with more traditional communications tools to keep our customers up-to-date, we’ve also adopted new media platforms, such as LinkedIn, to share broader industry insights that we can all benefit from.”