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Worldwide bids
Page 70
Page 71
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British Worldwide Auctions, a new name in the C1/ market aims to use the intemet to connect sellers Wth buyers from around the world. Kevin Swallow reports.
The Internet is starting to come of age in the commercial vehicle trade, with auction houses embracing new technology and experimenting with new buying practices
Internet buying is seen by the major auctioneers as a helping hand rather than the best and only approach, but that could be about to change.
British Worldwide Auctions (BWA) will be running fortnightly van and truck auctions online, eBay-style, putting leasing companies and vehicle owners in direct contract with buyers from around the world.
Marketing manager Dave Bradshaw. who has 30 years' experience as a trade agent for dealerships, believes export will dominate BWAsbusiness;internet auctions offers accessibility to people who can't physically make it to auctions to kick the tyres.
Our buyers and sellers won't have to travel; they have the convenience to access the sale and bid from within their oflice,or any remote location via the intemet which saves all parties time and money,Bradshaw explains.
"Our aim is to maximise the price on each vehicle. [fit is a desirable export model then people abroad will be logging on and bidding live."
A letter of introduction sent to prospective customers explains: "Approximately up to 25%, and in some cases more, of the vehicles bought at UK auctions are going to the export market. British Worldwide Auctions deals directly with sellers, therefore the sales are direct from seller to buyer.
As well as focusing on overseas markets such as Eastern Europe and South Africa,BWA is about to step up its UK presence ahead of the opening auction which will be held at the end of June.
FTA report
By linking sellers and buyers, Bradshaw believes that only a picture and a Freight Transport Association inspection report will need to be posted ahead of a vehicle being put into the auction.
The company will provide transport and shipping services in addition to its well established delivery service. Bradshaw says: "To safeguard the seller, vehicles will not be released until the seller has received cleared funds. To protect the buye r, only vehicles from a reputable source will be accepted.
He adds that the number of vehicles per auction will be limited to 300 to keep interest up; the process will follow a traditional CV auction with vehicles going under the hammer in turn, rather than simultaneously. • • Contact: Dave Bradshaw on 07952 892621; www.britishworldwideauctions.co.uk