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Getting down to animal's level

7th July 1984, Page 26
7th July 1984
Page 26
Page 26, 7th July 1984 — Getting down to animal's level
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Which of the following most accurately describes the problem?

If animals object to walking up a ramp into a vehicle, the vehicle must be brought down to their level. By putting that theory in to practice in the Hydralift trailer, Mike Smethurst, a former livestock exporter, won £5,000 in cash, a 10,000sq ft rent-free factory, free advice on management from the consultants, Deloitte, Haskins and Sells, and practical assistance from Durham University Business School.

These were the ingredients of the first prize in the young business category of the Make It in Business competition organised by Aycliffe and Peterlee Development Corporations.

A trailer with a floor that can be raised and lowered hydraulically has obvious uses outside agriculture and Mike should have hit the bull's eye.