• Driving the message home could take on a new
7th February 1987, Page 8
7th February 1987
Page 8
Page 8, 7th February 1987
— • Driving the message home could take on a new
Close
Noticed an error?
If you've noticed an error in this article please click here to report it so we can fix it.
If you've noticed an error in this article please click here to report it so we can fix it.
meaning, with the appearance of a fleet of new mobile billboards.
This new advertising concept, originally designed in France, means that 48Sheet advertising posters can appear on mobile and static display, mounted on specially-designed lowlevel Talbot Express trucks from Warwick Wright of Chiswick.
The cost of the dieselengined van is around 211,000 and London-based advertising company, Advans, has just bought a fleet of five. Advertising space costs around £1,000 per week.