AT THE HEART OF THE ROAD TRANSPORT INDUSTRY.

Call our Sales Team on 0208 912 2120

Caddy priced for confrontation

7th December 1989
Page 28
Page 28, 7th December 1989 — Caddy priced for confrontation
Close
Noticed an error?
If you've noticed an error in this article please click here to report it so we can fix it.

Which of the following most accurately describes the problem?

• Volkswagen is throwing down the gauntlet to the market leaders from Bedford, Ford and Austin Rover with its new Caddy van, launched at the recent Scottish Show.

Rather than pitching the prices of the Caddy slightly below the Astramax, Escort and Maestro, VW has met the UK manufacturers head on by matching their pricing.

The Caddy retails at £6,750 for the four-speed 1.6 petrol; £7,338 for the four-speed 1.6 diesel; and £7,477 for the fivespeed diesel (all ex-VAT). A (five-speed) L6 petrol Astramax 560 costs £6,886; a (fivespeed) 1.8 diesel Escort 55 costs £7,253; and a (fivespeed) 2.0-litre diesel Maestro 700 L costs 27,329.

The Caddy offers the most load volume (at 2. 6m), but loses out on payload to its competitors, and with a less powerful diesel engine VW will need to market its newcomer very effectively to achieve sales at their expense.

The van is converted from the standard Yugoslavian-built Caddy pickup at VW's import centres, and was conceived entirely by VW's UK organisation. The parent company in Germany is reported to be "very curious".