THE PROGRAMME
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Wednesday November 1
Visit to London (Heathrow) Airport for BOAC session on the airline's approach to passenger comfort and other facilities. It is expected that there will also be a chance to examine some of the practical results of this policy by seeing over a Jumbo jet.
Social evening; cocktail party and dinner.
Mr Pitt is proprietor of Doug Jones Coaches, Winchester, and a consultant to Overseas National Airways. He has been a marketing executive in the airline and travel business for 28 years, as a director of Eagle Airways, British Airports Authority, and Aer Lingus Irish Airlines. He is a member of the Institute of Travel Agents and Institute of Marketing.
VAT and PSV — zero rating and all that by an official of HM Customs The official from HM Customs and Excise will be explaining how Value Added Tax will affect operators of road passenger transport business — not least in such ancillary activities as catering and hotel accommodation. Plain speaking about fancy buying by Charles Yeates and J. F. Davies.
Mr Yeates is chairman and managing director of the Yeates group of companies. Loughborough, and in his career in the family business has had direct experience of the coachbuilding industry as well as in providing growing sales and service facilities for coach operators.
Mr Fred Davies is sales director of Don Everall PSV Sales Ltd, Wolverhampton, and has had nearly 20 years experience in coach sales. An engineer by training, he has had aircraft and motor industry experience, is a qualified military and civil pilot, and has had first-hand experience of air charter work.
The speakers will alert delegates to the pitfalls in specifying and buying coaches and highlight the penalties of a shortsighted approach to vehicle replacement.
Mr Steel is operations manager. British holidays, for Wallace Arnold Tours, is chairman of the PVOA executive committee and Yorkshire area chairman. He will be telling delegates about the opportunities and costs involved in making more positive use of air travel in their marketing — he sees the coach and the aircraft as natural partners whose potential is not being fully exploited.
Mariy of the problems facing coach operators in their bid to attract, carry and cater for increasingly discerning passengers have already been met and solved by the airline business.
New Horizons in Coaching is an opportunity for coach operators to benefit from the experience of air carriers.
The conference is being administered by IPC Business and Industrial Training Ltd., 161 Fleet Street, London EC4 (01-353 5011) to whom all enquiries should be addressed.