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Light CV sales slump

6th February 1992
Page 17
Page 17, 6th February 1992 — Light CV sales slump
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Which of the following most accurately describes the problem?

• Light CV sales fell by 29% in 1991 and the slump continues, according to figures from the Society of Motor Manufacturers and Traders.

Vehicles under 1,800kg GVW took the biggest dive, with sales down 32%.

Over 1,800kg GVW they were down by 27%. Total sales for the year were 157,548.

Only Toyota managed to buck the trend: it sold 4,152 vehicles: a rise of 5%, Rover recorded the biggest fall with sales down 52% to 7,499. Ford maintained its number one slot despite a 25% drop in sales to 70,151. Vauxhall vans took second place with 22.403, down 34% on last year. Leyland Daf came third, down 16% to 13,033.

Leyland Daf was runner-up to Ford in the panel van market, which suffered the lowest sales since 1981.

Light 4x4 sales, which were still rising in 1990, finally succumbed to the recession in 1991, falling back by 10% overall. Land Rover took top place with sales down 7% to 6,294, while second placed Suzuki sold nine more vehicles during the year than in 1990 to finish on 3 0 7 9 . Toyota sales slipped by 7% to 2,334, giving the Japanese company third place.

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