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Out and Home.

6th February 1913
Page 7
Page 7, 6th February 1913 — Out and Home.
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Which of the following most accurately describes the problem?

Edinburgh and its Exhibition. Wanted an Assistant Extractor. The Uses 04 Advertiserneet.

By "The Extractor."

The exigencies of business decreed that I should arrive at Edinburgh just as the closing dinner speeches were .being fired off. I was bidden to the feast, and I love to witness the solemnityof the servingof the haggis and to hear the while the skirl of the bagpipes, but it was not to be this year ;London claimed my time and

inexorable. nexorable. For years, of course, the Soottish Show has held commercial vehicles in addition to the pleasure article, but the calls for more space for touring cars obliterated the business vehicle from the recent Show. The view was advanced to me by several that the old order should have prevailed, and that. it would have meant increased attendance and increased business. As it was, I heard of several orders being placed at the Show for commercial vehicles. I gather that a proposal was mooted to keep the Show open for two weeks, the second week to be devoted to the business motor. There are some good points about that proposition. I hope a way will be found next year, as Scotland is becoming a great market for the heavy side. It has long been a big producing country.

Amongst. the Show gossip, I learnt when in Edinburgh that. the Continental are presenting a handsome challenge cup for the Seventh Commercial Vehicle Parade on Whit Monday next. Their cups for the last two years were won respectively by Pickfords, Ltd., and Thos. Tilling, Ltd. A telegram arrived for Mr. H. White-Stevens, while I was at the Maudslay stand, announcing that 12 five-ton lorries had been or ered that day by a prominent user who has tried a good many different makes. At the Faransure tire exhibit, Mr. Toni Stevenson showed me a letter from the manager of the Wolverhampton Corporation Tramways, in which it was stated that " the Faransure tires on the front of our No. 1 twoton Albion bus completed 40,000 miles before being renewed." An excellent h.ow Wag made by Frome tires, with Mr. W. J. McCormack in smiling attendance. Peter Unions were also there, with its Managing director down from town, and I caught sight of Mr. C. S. Challiner come north from Manchester for a strenuous day or .two. Dunlons had an excellent. position near the centre of "Tire Row," and Vacuum Oil and the Wakefield people, side by side, with no less personages in charge than Mr. A. F. `Newton and Mr. (I. L. Still respectively. Hard by was Mr. S. F. Tyler, with Rushmore lamps, wearing a look of subtle satisfaction— apparently, business was brisk.

On this page in last week's issue appeared a paragraph pointing out opportunities for would-be solidtire travellers, and several applications have reached me, which have been duly forwarded. The opening presents itself with still another ire iirm, and I should say they are extremely-good people to work for. Letters addressed to " M.C.," care of this paper, will be forwarded.

There is an old saying, attributed to the county of broad acres, "If ye' du owt fer nowt du it fer yersen," which is probably crammed with good sense, but some of us would get on badly if we followed it literally. I am, for instance, constantly on the look-out for good men to fill vacant posts in the industry, and am glad to say I have found some from time to time. Now am on the look-out for a young fellow for the business side of this journal. The avenues for business are extending daily, and my duties take me into the Provinces so frequently that I want a man as assistant for London and the immediate neighbourhood. It will hardly be necessary to explain that the work does not. consistof filling up this corner of the paper, as that is looked upon as .a mild form of recreation for myself. The work in which help is required is that of calling upon manufacturers in the interests of this journal. I will not here. enumerate the qualifications renutred, because space is valuable, but it may be assumed that all the virtues hitherto laid down as requisite for the selling of vehicles or tires are wanted in an acute degree.

Applications should be addressed to the Manager, THE COMMERCIAL litoToR, Roseloery Avenue, E.C.

It is said that a rumour is afloat which denies the transference of the agency for J.A.P. plugs from the Prested Miner Lamp Co., to M. Robert F. Barker. These were formerly known as Prested J.A.P. plugs and henceforward they will be known a,s J.A.P. plugs solely. I hold a letter from the makers, J. A. Prestwich and Co. which puts the matter out of doulot.

Actors, they say, never talk anything else but " shop." There is one thing to be said in extenuation —they have an exhaustless and interesting subject. Anyhow folk must come back sooner or later to the subject which is uppermost in their minds, and " sweet are the uses of advertisement" -as the paraphrase runs. My excuse, if any be needed, for dipping into the subject of advertising is the receipt of an interesting letter from James Bartle and Co. It runs as below, and I will leave it at that, merely quoting some words of John Stuart Mill's which bear on the same absorbing subject and which merit some reflection. If a man sets up business in a great community " and trusts solely to the quality of his goods, he may remain ten years with-out a customer, he is driven to cry out on the housetops that his wares are the best."

"We must say that the business which has resulted from our advertisement in THE COMMERCIAL MOTOR during the past twelvemonth has been most gratifying, especially from Colonial and foreign sources.

" This is specially true of two of our specialities. Of the sets of towing hooks for W.O. subsidizedvehicle requirements up to the present we have sold something like 4SO, many of these being supplied to makers who have fitted them as standard for other than subsidy v chides.

" An hydraulic Easyweigh ' jack has also benefited through your journal. The week after Christmas—usually a slack one, we had a number of foreign orders, and these included two jacks for C-olornbo. one for Bangkok, one for Akron, U.S. A. and two for Germany, besides several English inquiries_ A week previous to this we had to correspond with Rotterdam, Florence, Genoa, and Berlin.

"All the above orders and inouiries we could trace through THE COMMERCIAL MOTOR, and I am sure advertisement in the EM,' is quite a, sound proposition-at any rate for us.—Yours faithfully,

"Js. BARTLE AND CO."


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