In many years of happy motoring in his trusty Reliant
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Robin, the Hawk has from time to time received some unwarranted advice from other motorists along the lines of "get off and milk it, mate!". Now, another much maligned road user, white van man, is appearing in a series of TV ads which set out to dispel the stereotype. European van specialist LDV is behind this campaign, showing white van man in a new light, revealing his caring, considerate, even chivalrous nature.
The advertisements on Sky Sports feature the protagonist in number of tricky situations. A pizza delivery boy challenges white van man to a burn up at the traffic lights, but our hero resists temptation and doesn't rise to the bait. White van man magnanimously lets a business man in a flashy sports car into his lane of traffic. When he accidentally backs into a car and breaks its headlight, white van man thoughtfully leaves his insurance details on the windscreen.
Finally, white van man is seen wolf whistling at a beautiful woman. Oh dear, has he returned to his had old ways? Not a bit of it—he's just trying to attract her attention to let the lady know she has dropped her shopping.
What a gent! (And pigs might fly—Ed).